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One of India's biggest business aggregates, the Tata Group, is going to replace Chinese mobile company Vivo as the Indian Premier League's title support from this year, the event’s governing council decided in a meeting on Tuesday.


BCCI  secretary Jay Shah stated that "This is indeed a momentous occasion for the BCCI IPL as the Tata Group is the epitome of global Indian enterprise with an over 100 year old legacy and operations in more than 100 countries across six continents. The BCCI like the TATA Group is keen to promote the spirit of cricket across international borders, and the growing popularity of the IPL as a global sporting franchise bears testimony to the BCCI’s efforts. We are truly happy that India’s largest and most trusted business groups has believed in the IPL growth story and together with the Tata Group, we will look to take Indian cricket and the IPL forward to greater heights.”



 IPL chairman Brijesh Patel also confirmed that in a press conference “Yes, Tata group is coming in as IPL title sponsor”. Vivo had an agreement of Rs 2200 crore for title sponsorship privileges from 2018-2022 however after the 2020 Galwan Valley military go head to head between the Indian and Chinese Army officers, the brand had some time off for a year with Dream11 supplanting it.



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The financial matters of sponsorship is that BCCI keeps 50% of the cash and circulates the rest among the IPL establishments which are currently 10 with the expansion of two new groups this year. It is perceived that the new tenders for the following cycle will be welcomed in 2024. A source said that “The Tata group wants to be title sponsors for five years but there needs to be a bidding process in place. But the BCCI is mulling on having a Right to Match option for the Tatas in case they are interested in the next cycle” .